Double your money

In my last post, I made an unscientific observation about cold calling results, concluding that one hit in twenty dials was some sort of universal constant. Suppose it were two hits in twenty. Would you double your money?

It seems likely. It may depend on what you define as a hit. It might be an appointment, or discovering an opportunity, or closing an order, or something else. It depends on what you are selling.

Since claiming that one hit in twenty was a common average, I have achieved two hits in twenty, twice! I don't mean to brag. Being inquisitive, I compared those I called to achieve a 1:20 result with those I called to achieve a 2:20 result. There was a difference. The better result came from better selection of the people I called.

Sell by Telephone